Author Topic: July 12, 1957 (daytime show)  (Read 3096 times)

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Offline Ccook

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July 12, 1957 (daytime show)
« on: July 12, 2010, 05:33:26 AM »
A recap from 53 years ago today (as of this posting.) Sponsored by Lever Brothers, the makers of new, blue liquid Wisk that gets all the family wash really clean...and Dove, the amazing new discovery that creams your skin while you wash...

Bill comes out to applause, and tells us the winner of the Hollywood Sweepstakes will be announced later. On to the bargain hunters:

* - The returning champ, back for his fourth appearance, is Charles Kraft, a photographer from Mt. Olive N C. He has so far won $4221 in his past three appearances. He brought his good luck charm, a chihuahua named Rebel who had just been given his shots.

* - Barbara Bivens is a housewife from Little Rock, AR.

* - Eujean LaPlante is from New Bedford MA and is a grandmother.

* - Julia Gillion is a supermarket demonstrator from Augusta GA.

A commercial for Wisk Detergent follows. First item up for bids: A Dixie schooner 12-ft. sailing hull. It has a 75 sq. ft. sail and is made of waterproof marine plywood in mahogany finish. Price authority: Confederate Headquarters, Charleston S C.

Mr. Kraft opens:
(*--frozen bid; last bid buzzer follows bid in bold)

- - - KRAFT - - - BIVENS - - -  LaPLANTE - - - GILLION - -
................100 ..............150 ..............175 ................200
................225 ............250 ............* 295 .............* 400
.............* 401 ...........* 402
(As we see here, the $1 over the top then another $1 over that was done back in 1957.)

Actual retail price: $159.50, everyone overbid.

Next item: An Amana Stor-Mor upright freezer. It has 19.6 cu. ft. of storage and can hold up to 506 punds of food. It has frrezing coils on eacxh shelf for zero temperature storage. Price authority: Amana Refrigeration, Amana OH.

Mrs. Bivens opens:
- - - KRAFT - - - BIVENS - - -  LaPLANTE - - - GILLION - -
...................... ..............150 ..............300 ................325
................375 ..............400 ..............450 ................475
................500 ...........* 575 ...........* 580 .............* 581                  
.............* 582

Actual retail price: $679.50, with Mr. Kraft the winner and he hit the bonus bell. He also wins a Westinghouse portable roaster oven.

Following is a  commercial for Dove soap. Third item: A summer dress ensemble consiting of a cotton blouse with skirt, a velvet beret from G. Howard Hodge, beaded necklace from Narvella, handbag, and Trim Tread pumps.

Mrs. LaPlante opens and it's a one-bid item:
- - - KRAFT - - - BIVENS - - -  LaPLANTE - - - GILLION - -
....................... ..................... .............* 75 ................* 79
................* 99 .............* 69

Actual retail price: $126.90, with Mr. Kraft the winner.

A commercial for Jell-O pudding follows, then a break for station identification. (NBC promo tag: "Daytime TV's exciting quiz game--see Tic Tac Dough today.")

Third item: A Castro convertible sofa, which opens up to show a king-size bed that sleeps two. Bill models it by lying down on the bed.

Mrs. Leion opens:

- - - JUNG - - - OBIDZINSKI - - -  McTAGUE - - - LEION - -
.................... ................... ................. ..................750
...............125 .............150 .............175 ................200
............* 295 ..........* 300 ..........* 175 ...............* 301

Actual retail price: $299, with Mr. Kraft winning again.

The home viewer winner of the Hollywood sweepstakes is announced. The items and their prices:
(1) Pen/pencil set - $35.00
(2) Leather diary - $6.00
(3) Alarm clock - $77.50
(4) Hat box - $11.20
(5) Perfume - $18.00
(6) 2-week stay at the Hollywood Hotel - $196.00
(7) Skoda car - $1635.50

Total price of the Calendar showcase: $1979.20. Two postcards submitted had identical bids of that price, so they were asked to submit a telegram bidding on one item in the showcase, namely the hat box. The closest bid, on the nose at $11.20, won the showcase for A.L. Jones of Casanovia N Y.

A promo for NBC's Saturday night shows (The Julius LaRosa Show, George Sanders Mystery Theater, Encore Theatre) follows. Just before the final item, Mr. Kraft's pet chihuahua, who was backstage, is brought to him on the panel. Final item: n dining room ensemble from Van Lee. Consisting of a 2-piece breakfront with drawers and storage cabinets. The oval table which extends to 8 feet and the six chairs are in cherrywood finish. Along with it is a serving cart imported from Italy.

Mr. Kraft opens, and everyone is asked to bid at least $100 over the previous top bid:
- - - KRAFT - - - BIVENS - - -  LaPLANTE - - - GILLION - -
................300 .............500 ..............700 ................800
................900 ...........1100 .........* 700 .............* 800
...........* 1200 ........* 1100 ...........* 700

Actual retail price: $1095.00, with Mrs. Gillion the winner.

Final totals:
- - - KRAFT - - - BIVENS - - -  LaPLANTE - - - GILLION - -
............* 1549 .................0 .................0 ..............1095

Mr. Kraft is still the champion with a four-day total of $5220. Mrs. Bivens and Mrs. LaPlante each receive a Polaroid Land camera that develops color pictures in a minute.
« Last Edit: July 12, 2010, 05:44:14 AM by Ccook »
Irony is when somebody writes "Your an idiot."

Offline Ccook

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Re: July 12, 1957 (daytime show)
« Reply #1 on: July 12, 2010, 05:46:04 AM »
Correction--Mr. Kraft's total should be $5720. Also on the Castro convertible sofa, Mrs. Gillion's opening bid should be 75.
« Last Edit: July 12, 2010, 05:48:40 AM by Ccook »
Irony is when somebody writes "Your an idiot."