And given what today is, I must point out I loved the Bud Bowl ads, which always managed to be interesting, be it from calling the bottles for illegal use of hands (HANDS!? WHAT HANDS!?) to a bizarre reenactment of "The Play"
Interestingly, I remember Miller tried to copy this in live action with Tastes Great playing less filling. It was no less entertaining, with jokes ranging from the opening kickoff going "just a little too deep" (i.e., right out of the stadium, where it knocks down the building across the street) to one receiver who literally had "hands like glue." The running gag all season was that Less Filling's coach kept reassuring his players they'd win because they had a "secret weapon," who turns out to be his brother "The greatest man to play the game." Unfortunately, given a chance on the field, he eventually turned into Roy Riegels ("He's running the wrong way! And Willie wins it for Tastes Great!"). Shame they didn't keep the ads going after one year.
