I always wondered why Wheel of Fortune never tried prime time specials. They could do Celebrity Wheel of Fortune or regular Wheel.
I think it might have something to do with the fact that Wheel is in first-run syndication, which means its airtime isn't necessarily constant from one market to the next. (In my area, southeastern US, it's already sort of in primetime, airing at 7:30PM right after Jeopardy.)
I agree though, I think CBS is dumb for not at least trying Price or Deal in prime time in the summer.....it couldn’t hurt. Doesn’t even have to be MDS....just a little bigger prize budget.
(Does CBS even have anything to do with Deal? I thought that was NBC's gig.)
It worked in the 70s with the Dennis James version, and in the 80s with the Tom Kennedy show and the '86 primetime specials. The less said about the 1994 show the better, but they tried it again in 2002 with good success and with the 2003-2007 MDSs. I don't know that I count the MDS's in 2008 because those were forced on CBS by the writers' strike, and any good ratings could be chalked up to them being the only non-rerun game in town.
It seems like every primetime offering from 1986 on had some kind of gimmick, something new to offer viewers they couldn't get in daytime. The 86 specials had that glitzed-up set, tuxedos, a bigger budget, and introduced new game props. The '94 version, for all its faults, was definitely a different experience from daytime--say what you will about it being too radical a departure, but it was definitely unique, and I remember tuning in as much out of curiosity as genuine interest in the franchise. The 2002 shows focused on the armed forces, appropriate given what had happened the previous year, which was a draw all by itself even before we noticed the glitzed-up set and significantly higher budget. The MDS's kind of were what they were, but it was great seeing a million-dollar Price is Right to compete with the likes of WWTBAM and its peers. I will say the one thing that all the primetimers I've seen have gotten right was having less commercial time--helped the shows feel a lot less rushed and allowed them to leave in things they'd have to edit out for regular shows.
Seems like they did a short series of primetime specials that crossed over with other CBS properties like Survivor not that long ago, but since those aren't shows I tune into and I'm not all that into Drew Carey, there wasn't much draw for me. (It also doesn't help that the daytime show is gluttonous with specials and gimmicks already, I didn't really feel like I was missing anything.)
For me personally, Celebrity Family Feud is a different story, because it offers a much glitzier set (sorry but I much prefer their fancy primetime set to the cheaper-looking regular one we see every day), the same basic gameplay, but instead of ordinary families that aren't accustomed to being on TV, we get celebs that are definitely used to it, and can offer us more opportunities for laughs than we could get with Steve doing all the work. As mentioned, primetime also gives them more airtime.
For comparison, think about Judge Judy. She's been on the air since 1996, which is, what, 23 years now? Far as I know that show is still very highly rated, but they only did a primetime episode once. It was akin to Bob's 50 Years in TV special, with new cases mixed in with biopic stuff, and while it was successful, by all accounts it didn't win the night. That was a shock to me, but in retrospect it makes sense that Judge Judy would work in early afternoons, when the stiffest competition tends to be soap operas and afternoon news, but wouldn't win the night against other primetime programming.
In the same way, I don't think Price quite has the built-in audience they used to, LFaTs that would watch it no matter when or where it is. It's undoubtedly still a success, otherwise there's no way they'd still be paying for Drew Carey, but probably doesn't have the mojo to compete against the current primetime lineups on the other networks (and that's before we ask the question of what it would bump on CBS' current primetime lineup).