^To Blozier, because the title is in the clickbaity form which doesn't properly warn people that there is a spoiler. Frankly, the could have just announced anything on their Instagram, and there was simply no way to know that this is information for next season without a properly-noted title.
In fact, "the contest" isn't even the interesting thing on their Instagram feed. It's the prizes offered. In fact, the press release implies that the "special bonus" will go to a person in-studio, which probably will just work like the PCH days. Had I just check the Instagram solely based on the title, I would have assumed that the inflated prizes, and not had any assumption that this was going to be a win at home scenario.
That being said, I truly hope that if that prize is won, it isn't the predetermined amount of money, like what they do for Diapers for a year.