If Freemantle suddenly got free reign to do as they wish with the TPIR Archives, there’s a less than zero chance that they’d put them on Buzzr where no one would see them and they’d generate no revenue. They’d absolutely solicit a buyer for the rights and sell them to the highest bidder.
Look, maybe the audience for game show reruns in general might be small-ish and niche, but last year Netflix paid an estimated $400 million+ for the rights to Seinfeld. Now I’m absolutely not comparing Seinfeld reruns to TPIR reruns, but although Seinfeld in a bubble is one of the greatest shows in the history of television, it’s somewhat dated these days, and the reruns have been on TV continuously for 25 years now, everyone who wants to see the show has seen it, several times over. My point is, if the reruns of a dated sitcom from the 90’s is worth $400 million to Netflix, reruns of TPIR are probably worth at least a fraction of that to somebody, and that fraction is still millions of dollars of found revenue to Freemantle.