Don Pardo: Tonight, these four people meet to compete for the prizes of a lifetime on (opening fanfare from "Sixth Finger Tune")...The Price Is Right, presented by pink lotion Lux Liquid in the new grip-and-squeeze plastic bottle. And now once again, your host, and he's from Pittsburgh--Bill Cullen!
Bill comes out to loud applause, and says that even though he's a Pittsburgh Pirates fan, he knows how many New York Yankees fans are in the audience and on the staff, but asks to give him his moment of glory. Earlier in the day, the Pirates defeated the Yankees, 6-4, in the first game of the World Series. (The Pirates would go on to win the Series in seven games.) Bill also announces the start of a new home sweepstakes with a twist.
The contestants:
* - Returning champion Paul Nordlund, a beauty shop operator from St. Paul, MN, who won $14,496 on the previous show.
* - Rosemary McGough, an elementary school secretary from Walnut Creek CA.
* - Verne Cayton, an assistant cashier from New Bern N C.
* - Lucille Ducis, a housewife from Weehawken, N J. Mrs. Ducis' husband was a downhill skier in the 1960 Winter Olympics and was at the time of the show a ski instructor.
All contestants receive a year's supply of Dove soap. After Bill explains the rules, we see the first item up for bids--a wardrobe of twelve costume dresses from Mr. Morton and Cesar Rubio of New York. The dresses are modeled by twelve girls, who all surround Bill after Don describes them. Bill tells the boys at home watching that "when you bet on a baseball team, it doesn't have to be for money!"
Mr. Nordlund starts anywhere with minimum bids $25:
(*--frozen bid; bold bid indicates last bid buzzer follows)
NORDLUND - - - McGOUGH - - - CAYTON - - - DUCIS - -
.................200 ..............250 ...........275 ..............350
.................400 ..............500 ...........550 ..............650
.................700 ............750 .........* 550 ............*1100
............* 1125 ..........* 1175
Actual retail price: $805.30, the winner being Mr. Cayton, who hits the bonus. For this, Mr. Cayton's wife is brought out, and they both face a chalkboard with three sections, and both out of eyeshot from each other. They are shown three paintings from the Little Studios: "Milford Farm," "The Red Boats," and "Contemplation Of Evil." They are asked to write down which painting they would like for their home. If they match, they win the painting, of they don't match, they don't win it. Second, they are asked where they would like to go for a vacation: Paris, Rio De Janeiro, or Honolulu. Third, they are asked what they would do with $1000: buy a mink coat, buy insurance, or put it in the bank. The boards are covered and turned to the audience as Mrs. Cayton is escorted backstage. Here's how they fared:
Paintings
Mr. Cayton - "Boats"
Mrs. Cayton - "Boats"
Trip
Mr. Cayton - Rio (he misspelled it as "Rieo")
Mrs. Cayton - Rio
Money
Mr. Cayton - Bank
Mrs. Cayton - Bank
The Caytons win all three items.
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Next item: a Model 50 Baby Grand Piano from Sommer & Company in Louis XV styling with bench. Dave Carey plays for the audience during the description.
Mrs. McGough starts and is asked to start with a bid of at least $750; minimums are $100.
NORDLUND - - - McGOUGH - - - CAYTON - - - DUCIS - -
.................. ................750 ...........850 ...............950
.............1200 ..............1300 .........1400 .............1500
.............1600 ..............1800 .........1900 .............2000
..........* 2100 ...........* 2300 ......* 2400 ..........* 2000
Actual retail price: $2290, with Mr. Nordlund the winner.
Bill: Our bids are instantaneously recorded on our tote machines furnished by the American Totalizator Company, a division of Universal Controls Inc.
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The new home sweepstakes marks a change in structure: viewers are entreated to send postcards for their bid on only one item, Whoever wins gets the item and is flown to New York to be a contestant on the show. The item: a Mercedes-Benz 220 SAE two-door convertible with fuel injection engine, individual heater control, AM/FM radio, bucket seats and more.
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Third item: A complete kitchen from Westinghouse, including washer-dryer, maple wood cabinet, electric range, refrigerator-freezer, and sink counter-top.
It's a one-bid item, and Mr. Cayton opens:
NORDLUND - - - McGOUGH - - - CAYTON - - - DUCIS - -
................... ..................... ..........* 500 ...........* 2500
............* 2600 ..........* 2300
Actual retail price: $2845.22, with Mr. Nordlund the winner. He hit the bonus as well. He also receives a wardrobe of 730 pieces of Montgomery-Ward towels, sheets, pillow cases and blankets.
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Final item: A 21-ft. long Coronado speedboat by Century Marine. It has a 240-hp Interceptor engine, seats nine, and is carried on a Mastercraft trailer.
Mrs. Ducis starts and is asked for an opening of at least $2500. Minimums are $100.
NORDLUND - - - McGOUGH - - - CAYTON - - - DUCIS - -
..................... ................ ................ ...........3000
...............3500 ............5000 ........5500 ...........6000
...............6200 ............8000 ........8100 ........8200
............* 6200 ........*10000 .....*15000.........* 8200
Actual retail price: $8555.25, with Mrs. Ducis the winner.
Final totals:
Nordlund - $6742
McGough - $0 (she receives a Michael C. Fina tea service)
Cayton - $4457
Ducis - $8555
Mrs. Ducis returns next week as defending champion, while Mr. Nordlund leaves with a two-week total of $21,239.
