What about different representations of the concept of "up"? Like a computer arrow key, the Pixar movie, an elevator button, UP magazine, the word "Up" from Step Up, etc. Then you'd literally be covering up.
If I have to contribute to this, the only bending of rules I can think of that makes any sort of sense involves Danger Price. Offer a bailout option after each of the first two choices should the contestant succeed in avoiding the Danger Price.