The premiere of the nighttime Price, airing Monday evenings on NBC at 7:30 Eastern, has--much like the daytime show its early days--a more extended introduction. Also there are five bidding games as opposed to the normal four that would take hold later. The intro:
Tonight, these four people meet to compete for the prizes of a lifetime. No questions, no answers on the game that challenges your buying know-how, your bargaining skills and your bidding ingenuity that pays off in fabulous prizes for them and for you playing at home on...The Price Is Right!
The contestants:
* Betty Little, a designer from Denton TX.
* Martin Cannon, a bartender from the Bronx.
* Catherine Faircloth, a housewife from Topsfield MA.
* Chris Litscher, an engineer from Indianapolis IN.
All contestants receive a gift package from Speidel, the show's sponsor. First item up for bids: A breakfront in Venetial design with gold leaf adjustable shelves and storage drawers. Price authority: Union National, Jamestown N Y.
No minimums on the first four games. Mrs. Little starts. (*--frozen bid; final bid buzzer follows bid in bold)
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
..........300 .............500 ................600 .............800
..........900 ............1100 ..............1300 ............1350
.........1375 ..........*1600 ............*1300 ...........*1350
.......*1375
Actual retail value: $1710, with Mr. Cannon the winner.
Next item: Six pieces of Lee's luggage, including a 2-suit case and 3-suit case.
Mr. Cannon starts.
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
................. .............150 .............200 ................250
............255 .............275 .............280 ................300
............305 .............400 ............425 ..............* 430
...........*305 ...........*435 ---------*440
Acutal retail value: $459 with Mrs. Faircloth the winner and she hit the bonus bell. When asked where she wanted to go on vacation, Mrs. Faircloth says Florida. She's not going to Florida...she's going to Paris. A trip for two aboard Sabena Air Lines to Brussels then via helicopter to Paris.
Following is a commercial with Don Morrow for Speidel wristbands.
Third item: A live Shetland colt, 5 months old. From Saddle Acres farms, Forest Hills, MD.
It's a one-bid item and Mrs. Faircloth starts.
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
................ .................... ..............*500 ............*1250
........*1000 ............* 900
Actual retail value: $1200 with Mrs. Little the winner, and she hit the bonus bell. Her children with enjoy the colt while she enjoys a fully-grown 14-1/2-hands high horse.
The first nighttime home Showcase is presented. It consists a vanity, furniture including a vanity bench and chaise chair, a dresser set, Arpege perfume from Lanvin, a diamond ring with three diamonds weighing 6.61 karats, a musical alarm clock, and a mink coat. Send bids on a postcard to:
Mink Showcase
The Price Is Right
P.O. Box 512
New York, 46, N Y
All postcards should be postmarked before midnight on October 5 and in the show's hands by October 8. Ties will be subject to bid-offs and the decision of the judges is final.
Fourth item: An electric range with auto clock control and broiler/rotisserie compartments. Price authority: RCA/Whirlpool.
Mrs. Faircloth starts again:
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
................. ..................... ............100 ..............125
...........200 ................350 .............379 ............400
..........*589 ..............*600 ...........*379 ............*400
Actual retail value: $529.95 with Mr. Litscher the winner.
A commercial for Speidel Windswept is presented with Caroline O'Connor.
Final item: a 1957 Cadillac convertible in Dakota red.
Mr. Litscher starts; required are bids $100 over the previous top.
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
............... ..................... .................... ..............1800
........1900 ..............3000 .............3600 ..............4200
........4300 ..............5500 .............5600 ............5700
.......*6200 ...........*6500 ...........*5600 ..............*5700
Actual retail value: $5999.31 with Mr. Litscher the winner. Next is a commercial for RCA color TV and a promo for World Series baseball.
Final totals:
--LITTLE--------CANNON----FAIRCLOTH-----LITSCHER
........ 2173 ............1710 .............1381 .............6529
Mr. Litscher is the first nighttime champion and returns next Monday to defend.