According to Kelley Blue Book, the current mean average price of a new car in the US is about $50,000 (and a full-size truck typically goes for >$70,000), so there's no way a car priced in the 40s could be considered luxury anymore.
I take issue with mean rather than median (and notably, there isn't a readily available statistic for the median price of a car). It doesn't feel realistic to say that a $50,000 car is an "average" car.
Four models of BMW (X1, X2, 230i, and 330i) all have starting MSRPs in the $40,000 range. You can buy a Ford Mustang
convertible for less than $50,000. On
The Price Is Right, those aren't average cars.
Which means the show could still get that luxury-car pop by playing Three Strikes for cars in the $50,000 range (which at this point, would be approximately between two and three times the price of a "normal" pricing game car, which tracks with how the game was treated in the '00s). And if the cars are in the $50,000 range, giving one away shouldn't be catastrophic to the budget, which means the show could go back to one strike in the bag to get more exciting playings, as Fake Brad Pitt calculated.