You said the bags of rice were meant to "help kickstart his own business". That makes it sound like they handpicked the prize specifically for him...
No, they weren't handpicked. Negosyo packages are very popular things to give away because it helps people to be self-sufficient, so to speak, which is kind of what the government wants, instead of relying heavily on third parties, like money remittance by Filipino ex-pats (remittance contributes a large chunk to the Philippine economy). It does look a little weird, but you have to come at it from a cultural aspect; the Philippines, though heavily Westernized thanks to the US, still has a vastly different culture from here in North America.
Oh, and for the record, the president of the Philippines is the brother of the host.