Original Recipe four-digit 3 Strikes was about as perfect a car game as you could get for 1976.
Not too easy, not too hard. The first digit was usually pretty obvious, leaving three digits to be placed. Six different combinations to cycle through. Just enough for most contestants to make some headway, and enough for the home viewer to feel confident that the five is
definitely the third digit, yessir, the in studio audience is getting it wrong. Which gives it the perfect blend of luck and excitement and buildup and, most importantly, "make the home viewer feel like they're smarter than the contestant" shout-at-the-screen play-along-ability.
It also wasn't too long, either. Most of the 3 Strikes segments uploaded by
The Barker Era YouTube Channel are 3.5 to 5.5 minutes long. Perfectly in line with what you'd expect from a car game.
So it was well-loved. Imagine a world where 3 Strikes was seen more frequently than Lucky Seven. Well, that's what it used to be! We see in Seasons 11-13 it was played about as frequently as Any Number, Danger Price, or Clock Game. And it was won frequently. The data we have from Seasons 11-13 show a win rate of 33-76, which is right about where a car game should be.
Unfortunately, inflation wasn't kind to Original Recipe 3 Strikes. When five digit cars were a special treat rather than a necessity, 3 Strikes + was a novel fix--"what if we made the game tougher, but longer and with more buildup and even
more exciting?" As a temporary fix in the 80's and early 90s, it got great results. The first digit was brain-dead obvious, the second digit was usually not difficult, and once you had that figured out you were back to six potential combinations. The win rate was lower, but it balanced out since it was being played for a "special" car.
But in the 90s, when it was clear that four-digit cars were going to die out, 3 Strikes was at a crossroads. It was clear that permanently adding five-numbers-in-the-bag 3 Strikes + to the lineup was going to be too long to make it a regularly played car game.
How could they fix this? It could continue as a "normal" car game with the first digit given for free, and four numbers in the bag, just like old times. And maybe contestants in the 90's would be able to figure out the second digit with the same precision contestants in the 70's could figure out the first, and come out with a regularly timed, regularly played car game--but that's a big gamble, and if your contestants can't figure it out your show risks going over time.
It chose a different path instead. Not only did they stick with five numbers in the bag, they unashamedly chose to make the game even
more difficult, and introduce
more errors on average, making the game
more luck based, and run even
longer, which meant the game could only be played a handful of times every season. But to make up for it, it would
always be played for luxury cars. Not Golden Road nice, but always much nicer than normal. Nice enough that you could
usually figure out the first digit. Usually.
To see 3 Strikes won would no longer be an everyday occurrence. It would become a major highlight of the season.
It was a big swing, but I think it paid off. As others have said, there's almost
nothing more exciting than when the contestant has one number left and they're trying to fish out that final number out of the bag. Sure, it has its share of dud playings where the three strikes show up too early, but that's part of the joy of it. You don't get good unpredictablity without bad unpredictability.
I can imagine that was the problem the showrunners were trying to "fix" in S37--"3 Strikes is too long and unwieldy, let's give the first digit free and try to streamline it"--but they quickly realized that the slow buildup and the big prize is part of the charm of modern 3 Strikes and there's no putting the toothpaste back into the tube. We don't see it often, but when we do see it, it counts, it makes its presence known, and you have no idea what's going to happen. That's what I love about it. Ain't that sort of unpredictability what The Price is Right is all about?